I run Meta and Google ad campaigns for coaches, dentists, lawyers, accountants, realtors, and e-commerce brands across the US, UK, Canada, and Australia. Fixed scope. Fixed monthly fee. Full accountability on the numbers that matter.
If you serve customers online, have a real offer, and need paid ads to produce measurable return, you're in the right place.
These are the patterns I see every time I audit a new account.
Campaigns built to "get started" quickly without meaningful audience research. The algorithm spends your money on the cheapest clicks, not your best customers.
Monthly retainers paid to agencies that log in once a week, rotate one creative, and send a PDF. You're paying for access, not optimization.
Half the accounts I audit have Pixel firing incorrectly, CAPI not implemented, or offline conversions not imported. The data you're optimizing on isn't real.
Impressions, clicks, and CTR don't pay bills. If your monthly report doesn't tell you revenue, ROAS, or cost per acquisition — it's marketing, not accountability.
I don't take on accounts I can't produce returns on. Here's what every engagement includes.
Every campaign starts with a single number: the ROI or CPA that makes the business work. Everything else — bids, creative, audiences — serves that number.
Not "check in monthly." Every week I'm in your account: reviewing performance, pruning what's not working, scaling what is, and testing the next hypothesis.
Proper Pixel + CAPI, GA4 configured correctly, offline conversions imported where relevant, and dashboards that show you what's actually driving your pipeline.
I'm your point of contact. Not an account manager. Not a junior. You message me directly, and I know your numbers cold.
Three numbers that matter, a sentence on what moved, a sentence on what's next. You'll understand your account's health in three minutes.
Flat monthly pricing so you know your cost ahead of time. Month-to-month with 30 days' notice. I keep you because the work works.
I'm Bilal Shaheen — a digital marketer and founder with over ten years of hands-on experience running paid campaigns across Meta and Google. Before launching my own agency, I held a Senior Digital Sales Manager role at one of Pakistan's most established media publishers, and I built a mobile gaming startup that taught me how unforgiving the paid acquisition game is when you're the one footing the ad bill.
I studied Brands & Communications Management at Copenhagen Business School in Denmark and took MBA electives at George Washington University in the US. My background is equal parts strategy and execution — I can sit with a founder and size up their positioning, then walk into Ads Manager the same afternoon and rebuild their campaigns from scratch.
Over the last decade, I've worked across education, real estate, food & beverage, NGOs, FMCG, and luxury — in Pakistan and internationally. That industry range matters: it means I've seen what actually drives conversions for service businesses with long buying cycles, for e-commerce brands fighting rising CPMs, and for high-ticket professionals where one client is worth thousands.
Today, I lead a small, specialized team serving clients across the US, UK, Canada, and Australia. Our cost structure lets us offer senior-level media buying at prices that make sense for growing businesses — without ever compromising on the quality of the work.
Simple, transparent, and built so you always know what happens next.
A 30-minute call to understand your business, your goals, and your current marketing. No pitch. I just want to know if we're a fit.
If you have existing ad accounts, I review them for structural issues, targeting gaps, creative fatigue, and tracking problems. Written breakdown in 48 hours — yours to keep whether or not we work together.
Based on the audit, I put together a scoped proposal: platform, recommended budget, expected timeline, monthly deliverables, and fee. No obligation.
We get access to your accounts, set up proper tracking (Pixel, CAPI, GA4, offline conversions), align on KPIs, and build the first month's testing plan together.
Campaign structure, audiences, creative direction, copy, landing pages. I build or rebuild what's needed and we go live with clear hypotheses and measurement in place.
Weekly optimization cycles, creative rotation, and bid management. One clear dashboard you can read anytime, plus a monthly strategy call.
A snapshot of engagements across real estate, legal, NGO, FMCG, mobile apps, and professional services — in the UK, US, and beyond.
DAMAC needed serious investor leads for a London roadshow inside six weeks. We built a precision LinkedIn campaign targeting HNW South Asian diaspora, layered in lookalikes from past buyers, and ran prestige led creatives with retargeting. Result: 1,000+ qualified leads, 4.2% CTR, 121 event registrations, £18 CPL, and over £8M in pipeline.
A London and Birmingham solicitor was burning budget on Google and Meta with low quality leads. We rebuilt Search around high intent terms, killed broad match waste, added Meta retargeting, and set up call tracking. CPL dropped from £85 to £29, qualified leads rose from 18% to 54%, and ROAS climbed from 2.1x to 5.8x.
A renowned immigration expert needed HNW leads at a six figure ticket. We built a full funnel Meta system on a $1,000 daily budget. Video education up top, engagement in the middle, conversion at the bottom with CRM lead scoring. Delivered 480+ HNW leads, $94 CPL, 22% MQL to SQL, 14 closed clients, and 11.4x ROAS.
A residential builder needed 60 day launch traction in a saturated market. We ran lifestyle led Meta video plus high intent Google Search inside a 50km radius, with WhatsApp click to chat as the primary CTA. Delivered 720+ leads, $11 CPL, 31% site visit conversion, 47 bookings worth $14M+ in pipeline, and 9.6x ROAS.
PepsiCo wanted to test if mainstream beverages could move profitably through D2C ecommerce. We engineered bundle SKUs to lift AOV above the margin threshold, ran Meta and Google Shopping with craving led creatives, and built a recovery flow for cart abandoners. Result: 10.4x ROAS sustained over 4 months, AOV from $9 to $34, 19% cart recovery.
A US community app was paying $4.20 per install with weak retention. We split spend across Meta, TikTok, and Google UAC, built three audience hooks, and optimised on in app events instead of raw installs. CPI dropped to $1.65, retention climbed from 12% to 34%, cost per registered user hit $2.80, and we delivered 180,000+ quality installs.
A mid sized cricket studio was competing with franchise titles on a fraction of the budget. We ran a hybrid strategy combining Google UAC and Meta App Install with creator collaborations, ASO, and community challenges. Delivered 50M+ downloads, $0.18 blended CPI, 340% DAU lift, and a sustained Top 10 Sports ranking across 12 markets.
SAF needed to convert celebrity goodwill into recurring giving across UK, US, and Middle East diaspora. We built always on storytelling with real beneficiaries plus conversion campaigns timed to Ramadan, Qurbani, and end of year giving. Result: $1.2M+ raised, $4.30 cost per donation, 14,000+ recurring donors, and average gift up from $35 to $68.
A growing UK accountancy needed a predictable lead pipeline, not boom and bust referrals. We launched Google Search and Meta Lead Gen on intent specific terms with dedicated landing pages and postcode bid adjustments. 250+ qualified leads every month for 18 months, CPL down from £52 to £17, 38% conversion, client base 3.4x in a year.
A Birmingham laundry needed to grow beyond word of mouth and fill the calendar with higher margin pickup and delivery. We ran hyper local Meta and Google ads inside a 5 mile radius, used trial offers to drive first orders, then converted them into a monthly subscription. 380+ new customers in 90 days, £4.10 CPL, bookings up 4.2x.
Murree Oaks needed to sell $40,000 hill station plots to overseas Pakistani investors across five markets. We built a full funnel with emotion led video, virtual site tours, investor webinars, and WhatsApp first sales. Result: 1.8% cold to booking conversion, 92 plots sold worth $3.6M+ in 9 months, $22 CPL, and 28x ROAS on overseas traffic.
Pick the platform that matches where your customers are — or run both in parallel for full-funnel coverage.
Facebook, Instagram, and Messenger
Both platforms, coordinated
Search, Performance Max, YouTube
For higher-spend accounts I work on a percentage-of-spend model (typically 10–12%) with additional creative, strategy, and reporting resources. Starting at $3,500/month.
Request a Custom QuoteBilal is the first media buyer who actually explained our numbers in language we understood. Inside 60 days our cost per appointment dropped by more than half. We haven't looked back.
We'd worked with three agencies before Bilal. The difference is accountability. He sends a weekly note with what he changed and why — and the results show up in the revenue dashboard, not just the ad report.
Straightforward, data-driven, and a pleasure to work with. He didn't try to upsell me on things I didn't need — he rebuilt what was broken and scaled what was working. That's rare.
Book a free 30-minute audit call. You'll leave with a clear view of what's working, what's bleeding money, and the one or two changes that would unlock the biggest returns in your account — whether we end up working together or not.