I manage Meta and Google Ad campaigns for service businesses and E-Commerce brands with a clear focus on leads, sales, and Return On Ad Spend (ROAS)
If you serve customers online, have a real offer, and need paid ads to produce measurable return, you're in the right place.
These are the patterns I see every time I audit a new account.
Campaigns built to "get started" quickly without meaningful audience research. The algorithm spends your money on the cheapest clicks, not your best customers.
Monthly retainers paid to agencies that log in once a week, rotate one creative, and send a PDF. You're paying for access, not optimization.
Half the accounts I audit have Pixel firing incorrectly, CAPI not implemented, or offline conversions not imported. The data you're optimizing on isn't real.
Impressions, clicks, and CTR don't pay bills. If your monthly report doesn't tell you revenue, ROAS, or cost per acquisition — it's marketing, not accountability.
I am Bilal Shaheen, expert level performance marketeer and over a decade of experience in Digital Marketing. I help brands turn paid ads into predictable growth.
With experience managing Meta and Google Ads across the US, UK, Canada, and Middle East I have worked with brands in industries including healthcare, legal, real estate, accounting, and E-Commerce brands. Over the years, I have helped utilize more than $2M in Ad spend with a focus on generating quality leads, increasing sales, improving ROAS, and building campaigns that are scalable and accountable to real business outcomes.
My approach combines design thinking, data driven decision making, conversion tracking, and continuous optimization to help brands move beyond clicks and impressions toward scalable, profitable growth.
Simple, transparent, and built so you always know what happens next.
A 30-minute call to understand your business, your goals, and your current marketing. No pitch. I just want to know if we're a fit.
If you have existing ad accounts, I review them for structural issues, targeting gaps, creative fatigue, and tracking problems. Written breakdown in 48 hours — yours to keep whether or not we work together.
Based on the audit, I put together a scoped proposal: platform, recommended budget, expected timeline, monthly deliverables, and fee. No obligation.
We get access to your accounts, set up proper tracking (Pixel, CAPI, GA4, offline conversions), align on KPIs, and build the first month's testing plan together.
Campaign structure, audiences, creative direction, copy, landing pages. I build or rebuild what's needed and we go live with clear hypotheses and measurement in place.
Weekly optimization cycles, creative rotation, and bid management. One clear dashboard you can read anytime, plus a monthly strategy call.
A snapshot of engagements across real estate, legal, NGO, FMCG, mobile apps, and professional services — in the UK, US, and beyond.
DAMAC needed serious investor leads for a London roadshow inside six weeks. We built a precision LinkedIn campaign targeting HNW South Asian diaspora, layered in lookalikes from past buyers, and ran prestige led creatives with retargeting. Result: 1,000+ qualified leads, 4.2% CTR, 121 event registrations, £22 CPL, and over £8M in pipeline.
A London and Birmingham solicitor was burning budget on Google and Meta with low quality leads. We rebuilt Search around high intent terms, killed broad match waste, added Meta retargeting, and set up call tracking. CPL dropped from £85 to £29, qualified leads rose from 18% to 54%, and ROAS climbed from 2.1x to 5.8x.
A renowned immigration expert needed HNW leads at a six figure ticket. We built a full funnel Meta system on a $1,000 daily budget. Video education up top, engagement in the middle, conversion at the bottom with CRM lead scoring. Delivered 480+ HNW leads, $94 CPL, 14 closed clients, and 11.4x ROAS.
A residential builder needed 60 day launch traction in a saturated market. We ran lifestyle led Meta video plus high intent Google Search inside a 50km radius, with WhatsApp click to chat as the primary CTA. Delivered 720+ leads, $11 CPL, 31% site visit conversion, 47 bookings worth $14M+ in pipeline, and 9.6x ROAS.
PepsiCo wanted to test if mainstream beverages could move profitably through D2C ecommerce. We engineered bundle SKUs to lift AOV above the margin threshold, ran Meta Sales campaign with craving led creatives, and built a recovery flow for cart abandoners. Result: 10.4x ROAS sustained over 4 months, AOV from $9 to $34, 19% cart recovery.
A US community app was paying $8.20 per install with weak retention. We split spend across Meta and Google UAC, built three audience hooks, and optimised on in app events instead of raw installs. CPI dropped to $3.65, retention climbed from 12% to 34%, and we delivered 100,000+ quality installs.
A mid sized cricket studio was competing with franchise titles on a fraction of the budget. We ran a hybrid strategy combining Google UAC and Meta App Install with creator collaborations, ASO, and community challenges. Delivered 50M+ downloads, $0.18 blended CPI, 340% DAU lift, and a sustained Top 10 Sports ranking across 12 markets.
SAF needed to convert celebrity goodwill into recurring giving across UK, US, and Middle East diaspora. We built always on storytelling with real beneficiaries plus conversion campaigns timed to Ramadan, Qurbani, and end of year giving. Result: $1.2M+ raised, $4.30 cost per donation, 14,000+ recurring donors, and average gift up from $35 to $68.
A growing UK accountancy needed a predictable lead pipeline, not boom and bust referrals. We launched Google Search and Meta Lead Gen on intent specific terms with dedicated landing pages and postcode bid adjustments. 250+ qualified leads every month for 18 months, CPL down from £52 to £17, 38% conversion, client base 3.4x in a year.
A Birmingham laundry needed to grow beyond word of mouth and fill the calendar with higher margin pickup and delivery. We ran hyper local Meta and Google ads inside a 5 mile radius, used trial offers to drive first orders, then converted them into a monthly subscription. 380+ new customers in 90 days, £4.10 CPL, bookings up 4.2x.
Pick the platform that matches where your customers are or run both in parallel for full-funnel coverage.
Facebook, Instagram
Both platforms, coordinated
Search, Performance Max, YouTube
For higher-spend accounts I work on a percentage-of-spend model (typically 10–12%) with additional creative, strategy, and reporting resources. Starting at $3,500/month.
Request a Custom QuoteBilal is the first media buyer who actually explained our numbers in language we understood. Inside 60 days our cost per appointment dropped by more than half. We haven't looked back.
We'd worked with three agencies before Bilal. The difference is accountability. He sends a weekly note with what he changed and why — and the results show up in the revenue dashboard, not just the ad report.
Straightforward, data-driven, and a pleasure to work with. He didn't try to upsell me on things I didn't need — he rebuilt what was broken and scaled what was working. That's rare.
Book a free 30-minute audit call. You'll leave with a clear view of what's working, what's bleeding money, and the one or two changes that would unlock the biggest returns in your account — whether we end up working together or not.